This store was especially interesting, because they were using a marketing technique that was not only absolutely brilliant … But the kids love looking at all the cuties in the shop.) (We already have a dog that we're very happy with. … but could also mean a big boost to your email marketing campaigns.Īlong the wall are cages filled with the most adorable puppies on earth. And across from the cages was a row of small, cubicle-like compartments. These compartments were specially constructed so customers could spend one-on-one time inside with the puppy (or puppies) of their choice. Think about this for a second … it's hard enough not to get a big case of the "aYou simply flag down an employee, pick out a puppy, and they'd bring it to your "room". Now you get to actually interact the dog … stroke its soft coat … giggle as it jumps up and licks your face … all the fun things that make a puppy irresistible.Īs I was watching this from a marketing standpoint, I almost wanted to stand and applaud.īecause my guess is this place does a bang up business-especially on Saturdays. This chain of stores is capitalizing on the one thing that can drive sales faster-and farther-than anything else: The puppy row was packed, and there were people waiting on cubicles to empty. Once the customer establishes a bond with one of the pups inside these little romp rooms, the chances of them taking the dog home go up dramatically.Īll the objections melt away, replaced by the joy of being with something so lovable. And when you add kids to the mix? FORGET IT. But as I was driving home, I started thinking … Seriously-how many parents can say no after seeing their babies faces virtually light up with that little Yorkie or Westie in their lap?įortunately, my wife and I were spared the "PLEEEEEEEEEASE Mommy and Daddy" cries from our children. This marvelously shrewd technique used in this pet store can also be applied to your email marketing campaigns. It's true-by taking that extra step and establishing a relationship with your prospects through a series if well-written emails, the chances of converting that prospect into a customer go through the roof.
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